Blogging & RSS Information
Get A Blog Today!

RSS as a Change Agent


To better understand how RSS is changing the way companies and individuals deliver and consume content on the macro scale, let us first remember how content is traditionally delivered and consumed.

People subscribe to e-mail newsletters or e-mail update services to get content delivered directly to their inboxes. It's (or better yet, was) convenient, easy and simple.

But, in order to get content delivered to their inboxes, they must first reveal their e-mail addresses, which are basically ID numbers that allow anyone who knows them to send whatever they like to these ID numbers.

In a perfect world people would only receive the content that they requested and only from the people that they wanted to hear from --> the people that can provide them with relevant information, specific to their interests and current situation.

But this is not a perfect world.

Since the "ID number" allows anyone to contact anyone, people have very little control over who actually does contact them and what information they send them.

In a way, it's a "perfect democracy" that just doesn't work. Because, in reality, we don't want to hear from everyone that thinks they have something to say to us. In reality, we only want to hear from a very limited circle of people and receive very limited types of content categories.

But, for the sake of the argument, let's presume that we are actually getting information only from the people that we want to hear from. Unfortunately these people still have the power to send us whatever information they like, not just the information we want to receive from them. Basically, they have the power to push any kind of content to our e-mail inboxes.

We can either unsubscribe, if they give us this opportunity, from their e-mail service or continue to receive their content as it is. One of the problems with this is that unsubscribing can be a rather tedious process, definitely not a two-click affair, and some people even doubt that the unsubscribe feature will actually work.

This is our reality.

We are, more or less, forced to receive content we mostly don't want to receive, and for the content that we do want to receive, we also have to put up with much information we don't want to get.

This is the "democratic" nature of e-mail and many marketers and publishers have been abusing it for a long time. It's not the medium's fault of course; it's just that people are who we are.

And now enter RSS in to the picture, a "new" channel that users need to proactively add to their content consumption mix, including proactively adding content publishers they want to hear from, thus eliminating the "democracy" of e-mail, conversely, limiting our "content diet" only to the publishers we actually want to hear from.

But there's more.

One of this channel's characteristics is that it's extremely easy to remove content publishers you don't want to hear from.

Now, all of us have very limited time for online content consumption. It's always been this way, but with e-mail content consumption we usually don't even bother ourselves with unsubscribing from the content we don't want to receive, since we already receive hundreds of SPAM e-mails per day anyway, so why bother with unsubscribing from a few e-mail lists and the few additional e-mails we receive per week. Most people don't even know anymore what they subscribe to since they have no unified view of all of their e-mail subscriptions.

However, this new channel, RSS, is quite different. Here you have an exact view of what you subscribe to. You see exactly which content publishers are on your list and you can remove any of them immediately, without even a second thought. It's quick, easy and comfortable.

Compare this with the relative difficulty of unsubscribing from e-mail lists, and even with the e-mail mindset where you just don't care to be bothered anymore with unsubscribing, since you don't have a view of what you subscribe to anyway.

This new channel takes the democracy right out of content delivery for publishers and brings it back for end-users.

If RSS content publishers want to keep and grow their readership, they cannot afford to do the things they could have easily been doing with e-mail.

Instantly, all the content needs to be highly relevant. You can no longer afford to send out blatant advertising messages or too much content that is of little interest to your target audience. If you want to survive you need to tailor all of your content specifically to the needs of your target audience.

RSS content delivery must in nature be more relevant than content delivered by e-mail.

RSS content publishers know this and most are providing exactly this, very relevant content, usually more relevant than what most e-mail publishers are doing, since they are taking in to consideration the specific characteristics of the channel.

And there are more publishers like this every day. And eventually, even those that use both e-mail and RSS to deliver content, change the way they are delivering content using e-mail. Their entire content production becomes more relevant to the user's needs.

It's quite easy to imagine the larger-scale implications of this.

Since more and more publishers are starting to offer more relevant content, that also raises the bar for other content publishers, even those not using RSS.

Our expectations are increasing every day. We are no longer content with mediocre content, we actually expect and even demand more relevancy.

And so the circle is completed.

Early RSS publishers have started raising our expectations of what to expect from internet content and have thus affected our internet content consumption habits. Users, in affect, are starting to demand more, which in turn forces other publishers to comply with the increased demands.

This process has just begun and still has a long way to go, but it has begun and will not stop.

Copyright 2005 Rok Hrastnik

Rok Hrastnik is the author of Unleash the Marketing & Publishing Power of RSS, acclaimed as the best and most comprehensive guide to RSS for marketers by leading RSS experts. The complete guide on RSS for marketers: http://rss.marketingstudies.net/index.html?src=sa12


Get A Blog Today!


MORE RESOURCES:
Verizon is trying to sell off Tumblr  Engadget

Just two years after taking control of Tumblr as part of its acquisition of Yahoo, Verizon is looking to offload the blogging platform. According to the Wall Street ...


Ways You Can Boost Blog Traffic to the Site Using Social Media  Influencive

Previously, there used to be just a single way to grow the traffic of your blog. Some of you might try to work on those methods, while others used to look for ...


The Rise and Demise of RSS  Motherboard

Before the internet was consolidated into centralized information silos, RSS imagined a better way to let users control their online personas.


Ashok Gehlot makes scathing attack on RSS  Pardaphash

Jaipur: Rajasthan Chief Minister Ashok Gehlot today took on to the micro blogging site Twitter and made a scathing attack…


As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current  ZDNet

For the past year-plus, I have been noticing a number of Microsoft bloggers posting that their blogs were either shutting down or moving to private/custom sites.


Ballas replaces Keillor as owner of bookstore, renames 'Next Chapter'  Macalester College The Mac Weekly

The bookstore formerly known as Common Good Books officially turned a new page on April 1 when new owner, Nick Ballas, took over management and began ...


Kibbles ‘n’ Bits 2/6/19: I have seen the Snappening and it is an RSS feed  Comics Beat

Kibbles 'n' Bits 2/6/19: I have seen the Snappening and it is an RSS feed - The Beat.


The 10 Most Important SEO Strategies For Your WordPress Blog in 2019  Forbes

You can take your Wordpress SEO to the next level. Following are 10 ways to make sure your WordPress site and *content* are optimized to the fullest.


Why Gurumurthy and RSS need a worldview  Economic Times

Dear Gurumurthy, Intellectually, you are far ahead of RSS colleagues who think the story of Shiva placing an elephant's head on the decapitated Ganesha ...


Track RSS Feeds (Yes RSS) with Feedly – ProfHacker - Blogs  The Chronicle of Higher Education

When Google Reader was retired in 2013, many people lost their favorite way to keep up with new posts from their favorite news websites and blogs.


Brickfish Announces SocialPulse: Real-Time Social Listening Event  Associated Press

Press release *content* from BusinessWire. The AP news staff was not involved in its creation.


Best WordPress themes 2019: Our picks for business, blogging, podcasts  Mashable

We've sorted through customer reviews and expert recommendations to bring you this list.


Uncommon Blogging Tactics Are Highly Effective, New Study Shows  Search Engine Journal

A recent study on blogging in 2018 shows that the least common blogging tactics are most likely to be successful.


My RSS feeds from a decade ago, a snapshot of gadget blogging when that was a thing  Boing Boing

I chanced upon an ancient backup of my RSS feed subscriptions, a cold hard stone of data from my time at Wired in the mid-2000s. The last-modified date on the ...


What's Behind the Teacher Strikes? Social Justice, Not Just Salaries  Inequality.org

A new generation of union activists see their struggle as part of the fight for equitable resources for the communities in which they teach.


Meet some of Charleston's most popular bloggers and social media influencers  Charleston Post Courier

While most Charleston-area influencers haven't reached a million-dollar level of success just yet, many have tens of thousands of followers and are climbing the ...


Immigrants Aren't the National Emergency  Inequality.org

Communities like mine, in small-town Michigan, are told to blame immigrants when unchecked capitalism hurts us. We don't buy it.


Welcome to Starts With A Bang!  ScienceBlogs

Welcome to our new home on the web! For those of you who are longtime readers of Starts With A Bang!, I welcome you to our new location! And to those of you ...


The RSS isn't an NGO, it very much a government organisation  Times of India

Following the nation-wide police raids and arrests of several social activists – eerily reminiscent of an autocratic Indira Gandhi's Emergency – Rahul Gandhi ...


Five years after Google conquered and abandoned RSS, the news-reader ecosystem is showing green shoots  Boing Boing

RSS was a revelation for blogging and online media; we got our first RSS feed in 2001 and I have relied heavily on RSS feeds to write this site (and stay ...


More Than 50,000 NSFW Tumblr Blogs Were Archived by the Partiko Team This Week  PRNewswire

SAN FRANCISCO, Dec.18, 2018 /PRNewswire/ -- Tumblr made the decision to ban all adult *content* and its bloggers from its website yesterday. This decision ...


The Role of Family Wealth in Reinforcing Generational Divides  Inequality.org

by Chuck Collins and Jessicah Pierre. One way that extreme inequality shows up in our lives is unequal opportunity in homeownership. And for millennials ...


What is RSS? And Is It Still Important?  Small Business Trends

What is RSS? We explain why RSS is not dying and why it is still important. For small business owners and bloggers, we explain the benefits of RSS feeds.


Unsung RSS warriors of democracy  Times of India

Eighty-seven RSS swayamsewaks died fighting the Emergency. More than 80 thousand of them were jailed and suffered physical tortures. Many of them saw ...


What States Can Do to Reduce Poverty and Inequality Through Tax Policy  Inequality.org

State governments have many options for recouping the windfalls large corporations and the wealthy received through the 2017 Republican federal tax law.


Video Article - History of Game Design Part 1: Race Games  Gamasutra

Most of the oldest board games that have been found are Race Games, and they are found all over the world. They are also incredibly popular, being pla.


Brandon Franklin's Blog - Engaging Players Through Ritual  Gamasutra

An exploration of a new design pattern in games, removing abstraction to encourage better player behavior.


How to become a science blogger – your 4-step guide  Nanowerk

We show you how to become a science blogger and set up your science news site in 4 steps.


Ram Mandir goes to the backburner. Again.  Times of India

The RSS and VHP have done well to withdraw from the Ram Mandir agitation till the Lok Sabha elections draw to a close. For one, the movement was finding ...


'The concept of Hindu rashtra is not theocratic … It's an adjective of the nation, not an objective'  Times of India

Rashtriya Swayamsevak Sangh (RSS) last week held a three-day conference to outline its world view. A lecture by its chief Mohan Bhagwat appeared to signal ...


How to: create a Slack alert bot for Parliament events  Online Journalism Blog

Following a request on the Bureau Local Slack channel (join here) I created a tutorial on how to create a Slack bot which would post alerts whenever a new ...


Jason Bakker's Blog - Fascination with the Obra Dinn  Gamasutra

Having played Return of the Obra Dinn recently, I was inspired to write about historical settings, exploring themes, co-linear storytelling, and ships.


9 Places to Share Your Blog Feed to Automatically Update Your Social Media Contacts  Search Engine Journal

Most of us are active at a number of social media sites. And I bet, we all have a blog (or several blogs). You are very likely to be eager to share what.


Creating a Sustainable PR Program in a Hits-Driven Mobile Game Ecosystem  Gamasutra

At its core, public relations is largely about creating consistency. Anyone who has been in a PR meeting has heard the word 'drumbeat' more than once- create a ...


How often should you post new blog entries? - PR Daily  PR Daily

Should you post short, topical pieces at a high frequency, or is it better to have occasional posts with highly targeted information? The answer lies in between.


Pranab Mukherjee elucidates constitutional values to RSS, but did he also do an Advani on Congress?  Times of India

Having moved from Prez to citizen, on Thursday Pranab Mukherjee turned philosopher-politician at the RSS headquarters in Nagpur. He reminded all present, ...


Chris Zukowski's Blog - The best slides I saw at GDC 2019  Gamasutra

You see a lot of slides at GDC. These are the best ones from the sessions I attended.


James Margaris's Blog - An Artifact Card Review  Gamasutra

20 pages of thoughts on Artifact cards that begin with the letter 'A'


RSS Feeds and How To Burn Them  Business 2 Community

Bloggers often ask me, what is thing called RSS and is it something I need for my blog. I tell them, only if you want more people to read your blog. RSS Feeds are ...


Max Pears's Blog - Shape Theory in Level Design  Gamasutra

Shape Theory is a theory we all know apart about and we are aware of it subconsciously. Here I break down how it can be used for level design and how.


Netflix's Bandersnatch UX: Cinema meets Gaming, how to make the marriage last!  Gamasutra

Bandersnatch: Netflix's attempt at gamifying cinema is a commendable attempt but leaves more to be desired, ideas on how it can benefit from deep lear.


Lewis Denby's Blog - Why nobody cares about your indie game  Gamasutra

The top 5 reasons indie game marketing falls on deaf ears - and how to steer things back on track for your game!


Showing And Announcing We Are The Caretakers At PAX East - At The Same Time  Gamasutra

I'm Scott Brodie, Founder & Creative Director at Heart Shaped Games. Our team recently returned from running its first PAX East booth, and since we benefited ...


James Patton's Blog - Spinnortality: crunching the numbers  Gamasutra

Is it still possible to break into the games industry as an unknown indie in 2019? James Patton shares the sales numbers for his indie success Spinnor.


Dan Cox's Blog - Three Lessons for Narrative Game Design Students  Gamasutra

Three general lessons for students interested in narrative and game design on communities, supporting people, and the role of practice in trying to im.


Move or Die and its 5+ Year Journey to the PlayStation 4  Gamasutra

From “flashy” beginnings to the development swamp and finally launching a console game, this is the story of how Move or Die was made.


Last blog standing, “last guy dancing”: How Jason Kottke is thinking about kottke.org at 20  Nieman Journalism Lab at Harvard

In 2013, Jason Kottke wrote a prediction for Nieman Lab's year-end roundup: “The blog is dead, long live the blog.” Kottke was then (and still is) owner of one of ...


Start RSS Feeding Content Today With dlvr.it to Social Media [How-To]  Rocks Digital

Let's talk about social media automation, RSS feeds & get a comprehensive how-to on dlvr.it. An RSS feeding tool to automate posts to your social media.


Thais Weiller's Blog - Bittersweet Game Design -- The 'What'  Gamasutra

This article is based on a talk I presented on the Tehran Game Convention. Slides are available here. It is also available in my personal blog, in case you prefer ...


Joe Radak's Blog - Why I lost $42,500 making a VR game  Gamasutra

The discussion about how much a VR game costs to develop, and how VR really isn't that profitable for developers is a discussion running for nearly the past ...


What Happens When Game Artists Design a Mural  Gamasutra

While 99% of the time we're using our skills to make games, sometimes we get to use them to create something truly special—in this case a mural for.


Vasileios Karavasilis's Blog - Houdini Piers that Disappear  Gamasutra

Procedural modeling can be a huge bonus to small teams that want to create diverse worlds. We needed to create piers. 3 of them.


Graveyard Keeper: How the graphics effects are made  Gamasutra

The summary of tips and tricks used in Graveyard Keeper to make different graphical effects and apply them on a pixel art picture.


Pavel Shylenok's Blog - Effective Game Design: Software Challenges  Gamasutra

Game design is the most important part of every game, but there are no specific tools for game designers. Dialogues must have a diagram-like layout to.


Albert Serra's Blog - Developing a Pixel Bloodstain System  Gamasutra

Let's talk about blood in video games, and the 2D pixel bloodstain system developed for a weird narrative experience called NetherWorld.


Vasburg E''s Blog - Don't Browse ArtStation Too Much  Gamasutra

Does ArtStation bring artists closer together or their art, making it more similar in the process? In this article, I discuss if there is an underlyin.


Strong leader, a brittle virtue? If BJP suffers reverses in 2019, Modi's leadership qualities will be truly tested  Times of India

Between 2004 and 2014, Bharatiya Janata Party (BJP) faced the 'no strong leader' problem. Party elder LK Advani's prime ministerial candidacy in 2009 and the ...


Breath of the Wild Open World Analysis: Gravity to go Forward  Gamasutra

Analyzing the open world design in The Legend of Zelda Breath of the Wild to break down Nintendo's level design and use of topography to guide where t.


Gregory Campbell's Blog - Humanity vs. Human Resources  Gamasutra

Humanity vs. Human Resources. Intro While this article focuses on what I understand the definitions to be of 'humanity' and 'human resources' in the context of ...


My Parents' Work-Life Balance: When Your Mom Is “Mommy Blogger” Heather Armstrong aka Dooce  Slate

In this series, kids (and not-exactly-kids-anymore) review how well their parents balance life and work. To nominate a potential subject, ideally between the ages ...


What’s the Ideal Blog Post Length for SEO?  Search Engine Journal

It's commonly wondered, searched, and debated by anyone who works with website *content* and copy: What's the ideal blog post length for SEO? The answer ...


Jake Birkett's Blog - How to choose what game to make next  Gamasutra

I just got back from a trip to Boston where I took part in several roundtable discussions with indies and Valve that were mostly about how to make games that ...


Await the Ayodhya verdict: Why orchestrated attempt to pre-empt the judicial verdict subverts the rule of law  Times of India

Well-orchestrated public statements with high decibel levels seem to be polluting the environment as we await the Ayodhya title suit to be listed before an ...


The State of the Algorithm: What's Happening to Indies on Steam?  Gamasutra

The business of making indie games has always been difficult, but recently it's become a lot harder. On October 5th, Valve introduced changes to Steam.


Behind The AI of Horizon Zero Dawn (Part 1)  Gamasutra

In this first of two blogs I explore the AI decision making framework that enables the machine-animals of Horizon Zero Dawn to behave independently an.


Ryan Darcey's Blog - Designing a Production Process: An Addendum  Gamasutra

An addendum to my Designing a Production Process series that describes how to further utilize your issue tracking database to support it.


8 Ways to Get (and Keep) Blog Readers  Backstage

If a blogger falls in a forest, and there's no one around to see it…will Google still pick up the feed? Ha! I crack myself up. For those of us who spend time blogging ...


A Few Simple Benefits of Using An RSS Feed  Business 2 Community

If you spend much time online, it's likely you're aware of RSS feeds as a method of keeping up with blogs and websites. But what exactly is this technology? And ...


Ian Hamilton's Blog - 2018's Accessibility Advances  Gamasutra

Every year the pace of chance accelerates. 2017 saw advances on a scale never before seen, and 2018 trumped that by considerable margin. I hope this post ...


Games software/hardware to top $200 billion by 2023 despite short-term questions  Gamasutra

Digi-Capital's Games Report forecasts that games industry software/hardware combined could drive well over $200 billion revenue by 2023, despite short.


The Importance of Being Refreshed: Why game jams can be a necessary distraction  Gamasutra

Six months ago, my tiny indie studio failed our first attempt at crowdfunding a game. Without the inspiration that came from entering game jams, we ma.


Diego Ricchiuti's Blog - Troll Games - Design a golden path  Gamasutra

Troll/raging games can teach us a lot about how to the design a golden path and how use it to motivate the players.


Analysing indie game marketing trends: What you should know going into 2019  Gamasutra

Observations from working on 50+ indie game marketing campaigns in 2018 - and some tips for how to give your game the best chance of success in 2019.


Study: The perfect blog post length—and how long it should take to write - PR Daily  PR Daily

This article originally appeared on PR Daily in February of 2017. If you're looking for short, easy answers to some common blogging questions, here you go:.


Hero-U Staff's Blog - Hero-U: Rogue to Redemption Postmortem  Gamasutra

This is our official post-mortem for our latest game, Hero-U: Rogue to Redemption. It took us 6 years to make this game, and we learned a lot from the.


Josh Bycer's Blog - A Design Examination on Resident Evil 2 Remake  Gamasutra

My written and video thoughts on the Resident Evil 2 Remastered and how it applies both action-horror and survival horror game design.


Jingoism for election benefit  Times of India

Now that we are done with the singing of paeans (very well-deserved, of course) for our valiant Air Force pilots, isn't it time to sit back and think whether or not ...


Caleb Compton's Blog - Game Design Book Reviews: Game Programming Patterns  Gamasutra

In my first game design book review I take a look at Game Programming patterns by Robert Nystrom. This book is a great resource for somebody who knows.


Richard Atlas's Blog - Tough Questions to Improve Your Leadership  Gamasutra

Tough Questions to Improve Your Leadership is the name of a talk I gave at GDC this year. Along with the talk, there was a handout with questions that.


Pascal Luban's Blog - Apple Arcade : Opportunity for indies or illusion ?  Gamasutra

Apple has announced its new game distribution *service*, Apple Arcade. This subscription-based *service* offers unlimited access to games present in its c.


Lance Craner's Blog - 2 years as a part time Indie Developer  Gamasutra

Introduction. Two years ago I setup Yobowargames and work in my spare time as a solo Indie developer. Since I also have a full-time day job I would classify ...


Thomas Bidaux's Blog - Games and Crowdfunding in 2018  Gamasutra

A look at 2018 numbers for crowdfunding and video games.


Japanese video games and their narrative mechanics: A critical analysis by an outside observer  Gamasutra

A critical analysis of common Japanese game narrative mechanics, their development and current modification from an outside perspective.


An enigma called Rahul Gandhi  Times of India

The Minority Department in the Congress party organisation is charged to look after the affairs of minorities that include Muslims, Christians, Sikhs, Buddhists, ...


It's all about Rahul Gandhi  Times of India

In a manic display of energy, he's here, he's there, he's everywhere. Election 2019 is quickly becoming all about Rahul Gandhi. His NYAY scheme may or may ...


What to Expect from Hearthstone in World Cyber Games 2019  Gamasutra

World Cyber Games, the “Olympics of Esports”, had announced that Blizzard Entertainment's Hearthstone is one of the official game titles in the.


Tom Pugh's Blog - Level Design Tips and Tricks  Gamasutra

In this blog post I'm going to elaborate on a selection of tips and tricks that I've tweeted over the last few months from my account @TomPugh1112. These tips ...


Content Syndication Basics: Who, What, Where, When, Why & How  Search Engine Journal

Is *content* syndication right for you? Let's look at the basics of *content* syndication, what it is and isn't good for, and some tips for getting started.


Malleable and manifold: How the shape-shifting Hanuman continues to serve all our purposes  Times of India

Yogi Adityanath may or may not have said that Hanuman was a Dalit, that portion of his speech is unclear. But he did set off a hectic ownership dispute in the ...


What Bandersnatch Teaches About the Illusion of Choice  Gamasutra

Black Mirror's Bandersnatch episode recently debuted, and offered viewers a lesson on the illusion of choice that developers have to deal with.


Promote Your Blog On The Web Using These 30 Tips  Small Business Trends

Are you looking for ways to promote your blog for more traffic and better rankings? Here is a list of over 30 on and offline ways to do that.


Designing Recompile: Twisting and turning the Metroidvania genre  Gamasutra

Phigames are attempting to turn Metroidvania style gameplay on its head with their recently announced game Recompile. The game is planning to deliver.


Jussi-Petteri Kemppainen's Blog - Dive into the depths of the fog  Gamasutra

As a great fan of old-school adventure games. I wanted to achieve some of that aesthetic in our game as well. For me, the clear style choice those games utilized ...


Enemy AI Design in Tom Clancy's The Division  Gamasutra

How Massive diversified enemy encounters with five factions and 36 unique enemy character types.


[Post Mortem - 1 year later]: I managed to ship 6000 copies to stay in business  Gamasutra

One year ago I failed to ship 700 units to stay in business. Now I'm working on my next game after releasing a major update to the original one. A fai.


Tim Merel's Blog - $5.7 billion games investment in 2018 doubles previous record  Gamasutra

Digi-Capital's Games Report Q1 2019 tracked games companies raising $5.7 billion in 2018, which was over twice the previous record investment from.


7 Super-Actionable Facebook Messenger Marketing Tips to Try Right Now  Business 2 Community

If you're new to using chatbots to broadcast messages in Facebook Messenger for up to 8x higher engagement rate than email, you've found the place to start.


Dear Charmy, why I'm still ambivalent about Sabarimala  Times of India

I can't speak for Shashi Tharoor or Manu Joseph, but much of your article rebutting mine made sense to me. I respect your clarity, but still don't share it. There's a ...


Jason Della Rocca's Blog - Game Project Funding: Matching Timing with Source  Gamasutra

Your funding is not a problem to solve, it is an opportunity to generate success. Just be mindful of the ideal timing of the different sources of proj.


Should You Syndicate Your Blog to Get More Traffic & Leads?  Search Engine Watch

Organic blog promotion is a tactic that trips up many *content* creators since there is rarely one sure-fire to get increased traffic. Some of the strategies marketers ...


Get A Blog Today!
Home | Main Site | Get and Start A Blog Today! | Site Map
© 2006 - 2013