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3 Reasons To Publish An E-Newsletter AND A Blog
With spam filters on high alert, delivering a newsletter by email is not as easy as it was even one year ago. Should it reach your subscriber's inbox (without getting siphoned into a junk folder), it still has to vie for attention amongst dozens - or even hundreds - of new messages.
1. A blog is not "email"
A Weblog or blog, on the other hand, is a page on your site that can be updated several times a week with fresh content. If a reader has "subscribed" to your blog, he or she gets an alert (consisting of the headline and brief summary) every time you post new information.
I.e., much the same way you can include a teaser paragraph in your e-newsletter with a link back to the full article on your site.
If you're thinking that subscribers have to proactively "visit" your blog (a "pull" tactic) vs. having an ezine or e-newsletter delivered to them (a "push" approach) there's good news.
You can subscribe to a blog using downloadable software called a newsreader. NewsGator www.newsgator.com is a popular one as it integrates seamlessly with Outlook. There are lots of newsreaders to choose from, many of them free. Once installed on your desktop, the newsreader (also called a news aggregator) grabs the latest updates to your blog via an RSS feed.
No need to worry what RSS is (it stands for Really Simple Syndication). Just have faith that RSS is a new way to publish and distribute content on the Web without using email. And that's the point. No email. So, no worries about spam filters or delivery problems.
2. A blog is an instant publishing tool
A blog is an easy-to-use content management tool. When you "blog," you are instantly adding new content to your site via a Web interface. No technical or programming skills are necessary. Anyone can update the copy and content on your site. In fact, think of a blog as just another page on your Web site.
Key point: a blog doesn't have to be "cool." A steady stream of short tips with links to other sites or articles can be extremely useful. (See my article 5 tips for a useful resource blog.) In fact, this is the same kind of useful information you may be cramming into each issue of your newsletter. With a blog, you can parcel it out in digestible bits - with more impact.
3. A blog makes your site search engine friendly
Search engines love blogs and will index individual entries (no matter how short) if you've got your blogging software configured to create a separate page for each new post. In other words, think of each blog post or entry as a Web page with its own title.
By incorporating a blog into your site you are creating multiple new mini pages. Search engines crawl sites which are updated regularly with fresh content. So "blogging" raises your site's rankings in search results.
OK, but are blogs a fad or a trend?
I love this question. Here's my answer:
Newsletters or ezines are still the e-vehicle of choice for most marketers. Two things are slowing the adoption of blogs as a channel for business communication:
1. The term blogging is associated with online journals; personal, unedited writing; and, er, needless bloviating.
2. Most folks don't know what a news reader is and why you need one to subscribe to a blog or any other RSS feed. (Again, don't fret over RSS. Visit www.newsgator.com for a good explanation and to see how easy it is to download a newsreader.)
Use a blog to extend the reach of your e-newsletter
My advice for now is to continue publishing an e-newsletter. If you're sending it in HTML, trim your design down to the bare minimum and make the file size as small as possible. This will give you a better chance of getting past the spam filters and other blocking tools being used by major ISPs like AOL.
Of course, don't forget to link back to your blog through each issue of your e-newsletter. You'll probably need to explain to your newsletter readers what your blog is, where to find it and how to subscribe to it.
If you think your email subscribers are not ready to embrace "newsreaders," then don't mention this downloadable software - or RSS for that matter. Simply include a prominent link to your blog in the layout of your newsletter and remind readers to "visit" often for updates between issues.
Bottom line, consider adding a blog to your site for two reasons: as an instant publishing tool and as an adjunct to your email marketing efforts. You may find you can use a blog to trim down the extraneous information that's clogging the regular issues of your newsletter and making it less effective.
Using RSS Feeds to Promote Your Website by Ralph Wilson
Quick explanation of RSS (from my article "5 key questions about business blogs")
Popular Blogging Tools
Blogger (free tool; now owned by Google)
Movable Type (software you install; it powers many professional-looking blogs)
TypePad (hosted version of Movable Type; easier to set up)
Debbie Weil is the publisher of award-winning WordBiz Report, read by close to 15,000 subscribers in over 80 countries. She is also an Internet marketing & communications consultant.†She sells special reports & award-winning starter kits, and produces audio conferences†on topics related to†marketing with e-newsletters or ezines... as well as blogs. Download your free copy of her mini guide to online copywriting (value $10) instantly when you subscribe to WordBiz Report.
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Although Blog was the most requested word of 2004 as per Merriam Webster Dictionary Online, there are quite a few people, for whom the word Blog is still unknown.Blog is an online journal of events, raves, rants of the people.
Make Money with Your Own Blog
Well, basically, setting up a blog means that you are creating a little space of your own on the Internet where you can make posts about anything that interests you. Of course, if you are going to be blogging on a variety of topics, the best way to make money with it would be to have different blogs for different topics otherwise your blog will be just one big jumbled mess that nobody would want to read about.
Making Money with RSS Feeds
First it was banner ads, then Google AdSense and now, the latest way to make money on your web site could very well be RSS feeds. Say what? I said: RSS is hot and you should be using it to drive eyeballs to your site.
Top 7 Reasons Why Your Business Should Use RSS
In today's online world of high-speed websites and giant portals, every established Internet business boasts of delivering content via RSS.RSS (Really Simple Syndication or Rich Site Summary), a simple XML based technology allows anyone to easily share content on the web.
RSS Publishing for Webmasters
Since the recent rise in interest in RSS there has been a slew of RSS sites and RSS software. RSS has been proclaimed as the next big thing.
Should You Get A Blog?
A blog is a type of website. It allows the website owner to easily write messages that get posted to the site automatically, often in a journal or diary-like style.
How To Republish RSS Feeds On Your Website
In this article I am going to cover some tools that you can use that will allow you to publish RSS feeds on your site. This will allow you to have fresh, updated content on your site and you have control of what sort of content you display and how often it is updated.
Blogging Your Way To Success Part 3
(Continued from Blogging Your Way To Success Part 2)You have already set up a blog. You have at least 20 pages of content.
Using RSS Feeds to Set Off a Traffic Explosion
RSS, or Really Simple Syndication, is the perfect answer to your needs for sharing and distributing content. The way this works is webmasters can share bits of code with one another that give them access to the others forums, newsletters, blogs, information, news, and the like.
Why Use RSS?
So why use RSS? Well, I can find a whole lot of reasons why. Although I'm not technically inclined I do understand the power behind syndication.
To Blog Or Not To Blog
Web logs, commonly referred to as "blogs," represent all the rage right now in online publishing.Not really a newsletter or traditional html page publishing, blogs resemble more of a web-based diary where the creator records their thoughts, posts links, or responds to questions.
Blogs As A Marketing Tool
Blogs are the biggest things to happen to the Internet since personal home pages. Blogging software has made it easy for the average Joe to create his own blog,and the thriving community of bloggers have spurred designers to release completely free, and professionally looking templates.
Marketing With Blogs - Part 4
In the first three parts of this article series on marketing with blogs, I discussed the reasons why blogs are excellent tools for marketing, and provided some tips on using your blog to brand yourself, boost your reputation and sell your products and services online.In this article, I provide specific tips on using your blog help you boost your marketing ROI and visibility online.
Strategic RSS Positioning: How to Hotwire Your Site to Google!
There's no denying it, the Internet has changed. The change was so subtle most people missed it.
Blogging Dollars in 7 Hours or Less
Need to make money fast, but you don't want to spend a single cent to establish an online business? Fret not, dear friend. You could actually start earning from the web with zero capital, zero obligations and zero risks! All these can be accomplished within 24 hours! Read on and I'll show you how.
Business Blogging: Where Do I Start?
The new hot commodity is a blog for your small business so you've decided you must have one.Before you begin think about it long term.
Article Marketing For Bloggers - 4 Tips To Build Traffic For Your Blog
Bloggers blog. That's what they do.
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